Williams has promoted high school, youth and college athletes' accomplishments since the early 1990s. The sportswriter covered high school, college and professional sports at the Long Beach Press-Telegram for nearly 10 years before embarking on providing marketing and promotional services to high school athletes and youth organizations. He earned a Bachelor of Arts from Columbia College Chicago in 1989. There, he majored in Marketing Communications. Later, he won a plethora of sports features and on-the-spot writing awards in the California journalism JCC competition.